Mercedes’ new pickup truck: no Americans need apply

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Farmers, landscapers, builders and wannabe Americans with a passion for pickup trucks, listen up – by the end of the decade you’ll be able to drive around in style. Mercedes-style.

That’s right – the German automaker has announced it’ll be adding a mid-size pickup to its range by the end of the decade (with some help from Nissan). Its main markets, initially at least, will be Latin America, South Africa, Australia and Europe. Surprisingly, given our loveable stereotypes concerning Americans with Stetsons and bulging gun racks, the US won’t be in line for the new model whenever it arrives. Volker Mornhinweg, the moustachioed head of Mercedes-Benz Vans, said quite pointedly that “we are not going to develop a fat cowboy truck for North America.”

Them’s fightin’ words.

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