Dealerships go digital

The Skoda Kodiaq is one of the models available for a digital tour.

For those who work Monday to Friday, 9-5, hunting for a new car can be a difficult. As most dealerships are closed on Sundays, and finish early on Saturdays, the window for finding your next set of wheels can be a little small.

Skoda, however, has opened its first digital showroom, allowing people to view cars from the comfort of their couch. Currently running as a pilot project in Spanish dealerships, Skoda consultants can use video calls to speak to customers and take them through their vehicles. It’s a nifty idea – twelve stationary and four mobile cameras can show the vehicles from different perspectives both inside and out, demonstrate features or answer specific questions.

The digital dealerships will initially focus on the Skoda Superb and the new Kodiaq, though further models in the range are likely to be included if the project is successful.

“We have linked the live customer experience in a car showroom with the advantages of digital presentation, and we now introduce Skoda’s first digital showroom,” says Skoda sales and marketing board member Werner Eichhorn. “The consultant in the digital showroom becomes the customers’ eyes and ears. We open up a dialogue with future customers in their usual digital environment and encourage them to visit a Skoda dealership and test drive our models in person.”

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