April Fool’s, auto style

April 1st is the day when many companies around the world completely misunderstand the concept of creating something fake yet believable, and instead come out with something a little ‘wacky’ and offbeat. And the auto industry is no different. Here’s a round-up of the best (or worst, depending on your view) efforts from car makers in 2015.

Audi A8 JapanThe tasty Audi A8

There’s no doubt that Audi Japan knows their market. Although April Fools’ Day gags aren’t generally a part of Japanese culture, they are slowly but surely creeping into life in the Land of the Rising Sun.

Audi enthusiasts in the east were teased with the announcement of a special edition A8 luxury saloon known as the 5.5, which would feature a rice cooker. Audi Japan said that the new device, which honoured the rice-eating culture in Japan, could be controlled via a special touchscreen with multiple cooking options. Customers who bought the new model on April 1st would also be greeted by a special gift in the form of an Audi-branded rice paddle.

Top notch stuff from Audi. Though we imagine there may be a few confused and disappointed customers out there.

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Driven – the Audi A8

IMG_7995The new and improved Audi A8 has been officially launched this week at the suitable location of Carton House in Maynooth, Co. Kildare. Car Craic tagged along to see if all the fuss is deserved.

In short – it is.

Like the Mercedes S-Class, Audi’s flagship A8 is undoubtedly a big car. But it’s the little things that make it. Though at first glance you mightn’t notice too much difference from the previous model, as the proportions haven’t actually changed, extra lines down the bonnet add a sleeker, sportier look, as do new rear lights and a more sculpted boot. New chrome lines through the rear lights and above the redesigned twin rhomboid exhaust pipes add to the new, more sporty A8 design.

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