April 1st is the day when many companies around the world completely misunderstand the concept of creating something fake yet believable, and instead come out with something a little ‘wacky’ and offbeat. And the auto industry is no different. Here’s a round-up of the best (or worst, depending on your view) efforts from car makers in 2015.
There’s no doubt that Audi Japan knows their market. Although April Fools’ Day gags aren’t generally a part of Japanese culture, they are slowly but surely creeping into life in the Land of the Rising Sun.
Audi enthusiasts in the east were teased with the announcement of a special edition A8 luxury saloon known as the 5.5, which would feature a rice cooker. Audi Japan said that the new device, which honoured the rice-eating culture in Japan, could be controlled via a special touchscreen with multiple cooking options. Customers who bought the new model on April 1st would also be greeted by a special gift in the form of an Audi-branded rice paddle.
Top notch stuff from Audi. Though we imagine there may be a few confused and disappointed customers out there.