Dealerships go digital

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The Skoda Kodiaq is one of the models available for a digital tour.

For those who work Monday to Friday, 9-5, hunting for a new car can be a difficult. As most dealerships are closed on Sundays, and finish early on Saturdays, the window for finding your next set of wheels can be a little small.

Skoda, however, has opened its first digital showroom, allowing people to view cars from the comfort of their couch. Currently running as a pilot project in Spanish dealerships, Skoda consultants can use video calls to speak to customers and take them through their vehicles. It’s a nifty idea – twelve stationary and four mobile cameras can show the vehicles from different perspectives both inside and out, demonstrate features or answer specific questions.

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