Face your phone down

Michael Gaynor, Marketing Director, Toyota Ireland and Niall Breslin, Toyota Ireland Ambassador pictured as Toyota Ireland launch the Face It Down app. Photo: INPHO/Morgan Treacy

Toyota Ireland has launched a new mobile app that is designed to save lives on Ireland’s roads by changing driver behaviour.

Face It Down, available on iOS and Android, has been launched in partnership with the Road Safety Authority (RSA) and Topaz. The app rewards drivers who put their phone face down while driving with points that can be redeemed for complimentary hot drinks at Re Store locations around the country.

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